Event & Marketing Coordinator

About Main Street Waterloo

Main Street Waterloo was formed in 1996, is a 501(c)(3) non-profit, volunteer driven organization committed to preserving and improving the vibrancy of our city’s central business district. The organization is managed by a volunteer Board of Directors consisting of property owners, business owners, residents, district employees, community members and public agency representatives.

Mission Statement

Main Street Waterloo sparks growth, builds connections, and champions downtown Waterloo as a vibrant destination for all.

Core Values
Main Street Waterloo embodies FORWARD THINKING, embracing CHANGE as a catalyst for progress. Through creative solutions and a willingness to depart from the norm, we consistently grow and reach towards our organizational goals.

Main Street Waterloo upholds HONESTY and INTEGRITY as fundamental values in our mission to revitalize downtown. We prioritize transparency and accountability, ensuring that decisions are made with the well-being of all stakeholders at the forefront.

Main Street Waterloo CONNECTS through intentional relationship-building and community collaboration, striving for impactful outcomes. As ADVOCATES for Waterloo, we unify the community, working towards common goals and shared prosperity.

Main Street Waterloo is COMMITTED to enhancing the downtown district and showcasing the remarkable essence of our city. We are DEDICATED to sharing our story with all, embodying a commitment to the vibrancy and potential of our community.

Our Main Street Connections

Main Street Waterloo has been accredited Main Street Iowa District under the Iowa Economic Development Authority, since our inception in 1996.

Event & Marketing Coordinator Position Overview

The Event & Marketing Coordinator serves as the first point of contact for all who call and enter the office. This position manages the administrative duties of the office and engages, coordinates, and facilitates events hosted Main Street Waterloo in collaboration with the Promotions & Marketing Council, event subcommittees, and Executive Director. This team member will be the “go to” person who will coordinate everything from a big-picture viewpoint to creating an experience for sponsors and attendees.

    JOB RESPONSIBILITIES

• Event Planning & Execution
  • Plan, organize, and oversee assigned events from start to finish including research, vendor recruitment, entertainment contracts, sponsorship fulfilment, volunteer coordination, and marketing alongside volunteer event planning committee
  • Manage all aspects of event execution, including logistics, success metrics, budgets, work plans, and timelines
  • Develop event materials and collaborate to ensure high-quality production and brand consistency
• Marketing & Communications
  • Assist in developing and executing marketing strategies to promote events, programs, and initiatives
  • Create engaging content for digital, print, and social media platforms
  • Support outreach efforts to grow visibility, attendance, and community engagement
• Program & Donor Management
  • Manage the Downtown Gift Card program including onboarding new businesses, updating the website, and processing sales
  • Utilize online donor management software to set up event sponsorship pages, record contributions, send thank you and IRS receipt letters, and maintain accurate contact records
• Administrative & Office Support
  • Perform general office duties including, but not limited to: answering phones, managing incoming and outgoing mail, ordering supplies, produce and distribute correspondence, etc.
  • Attend assigned meetings, take accurate minutes, and distribute agendas, reminders, and minutes
• Professional Conduct & Growth
  • Demonstrate professionalism, good judgement, and discretion in handling confidential information
  • Maintain and expand professional knowledge by attending workshops, reviewing professional publications, and building networks
  • Uphold the and actively represent the organization’s mission, vision, and values
• Additional Duties
  • Support organizational initiatives and projects as assigned by leadership

PERSONAL SKILLS 

• Ability to learn quickly and to work both independently and collaboratively in a team environment
• Willingness to take initiative and to follow through on projects from concept to completion
• Excellent written and verbal communication skills with strong attention to detail
• Proven ability to manage multiple projects simultaneously
• Strong leadership skills with the ability to motivate and encourage others
• Dependable, punctual, and committed to organizational success

     HELPFUL QUALIFICATIONS

• Experience with Canva, WIX, and Google Suite
• Proficiency with Microsoft Word and Excel, and comfort learning web-based platforms
• Strong problems-solving skills and the ability to interpret a variety of instructions in written, verbal, or schedule form
• Excellent time management and organizational abilities with a focus on accuracy and meeting deadlines
• Flexible, adaptable, and responsive to changing priorities and needs

    PHYSICAL REQUIREMENTS AND WORK CONDITIONS 

• Flexible schedule, including some evening and weekend hours
• Work primarily performed indoors, with frequent outdoor responsibilities during events

Compensation and Benefits 

• Full-Time Position
• Frequent nights and weekends
• $38,000-$43,000 per year salaried, exempt position
• Retirement plan
• Paid days off
• 12 Paid Holidays

Main Street Waterloo is an equal opportunity employer. We will not discriminate and will take affirmative action measures to ensure against discrimination in recruitment, employment, compensation, termination, position upgrading, promotions and other conditions of employment against any applicant or employee on the basis of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity or expression.