Marketing Coordinator

At Bill Colwell Ford, we attribute much of our success to the strength of our marketing division. To build on this momentum, we’re searching for a highly qualified marketing coordinator to work closely with them. From day one, this individual will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company goals. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

Full-Time Benefits

• Health insurance with multiple plan options
• Health savings account (HSA)
• Dental insurance
• 401(k) with company match
• Long-term and short-term disability
• Life insurance
• Flex spending account
• Paid time off
• Consistent Monday-Friday schedule
• Paid holidays
• Paid training
• Competitive pay
• Company clothing allowance
• Employee discounts on new and preowned vehicle purchases, parts, and service
• State-of-the-art, brand-new facilities
• Separate employee breakroom with kitchen

Objectives of this Role

• Assist in the development and implementation of the dealership’s brand strategy
• Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
• Prepare marketing activity reports and metrics for measuring program success
• Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
• Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team

Daily and Monthly Responsibilities

• Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
• Support the Marketing Director in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars
• Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
• Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership

Skills and Qualifications

• Bachelor’s degree in marketing, advertising, public relations or communications
• Past work experience as a marketing coordinator or similar role
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Experience with research using data analytics software
• Excellent writing, communication, and presentation skills
• Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
• Proficient with Adobe Creative Suite (InDesign, Photoshop, Premiere Pro)

We are a family owned and operated Ford automotive dealership in Hudson, Iowa, (just outside of Waterloo/Cedar Falls) that has been serving the Cedar Valley for over 35 years. We believe our employees are the fuel that drives our business, so we treat each person like a valuable part of the team. Each team member can take advantage of our ongoing training programs, advancement opportunities and progressive culture.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.