Business Development and Marketing Specialist

Posted: 03/26/2024

Summary and Overall Objectives of the Position

The Business Development and Marketing Specialist is responsible for driving construction growth by developing and maintaining relationships with new and existing clients that will lead to new construction project opportunities and building strong partnerships with our clients. The Business Development and Marketing Specialist will also create and distribute positive branding messages for the company.

Essential Functions and Responsibilities

The Business Development and Marketing Specialist will lead the process of sustaining and growing client base. The position will also focus on opportunity identification, client cultivation, proposal preparation, and other marketing activities.

Business Development (Approximately 75% of total time)

· Execute and develop standardized processes for business development activities.

· Develop strategic relationships with clients, partners, architects, economic developers, and community representatives.

· Prospect for potential new clients and turn this into increased business by making cold calls and targeted potential client visits to ensure a robust pipeline of opportunities.

· Identify potential clients and the decision makers within the client’s organization. Set up and attend meetings between client decision makers and the company’s leadership team.

· Attend client industry functions, such as association events, sponsored events, and conferences.

· Organize and manage event planning to cultivate new client and partner relationships.

· Record client activity in Client Relationship Management (CRM) System to track project pipeline and established goals.

· On an annual basis, develop business development plan for securing clients and projects to grow market share and execute those activities per the plan.

· Foster community relations with both partners and clients through networking and community organizations.

· Implement client experience strategy by scheduling meetings with decision makers and garnering project feedback.

Marketing (Approximately 25% of total time)

· Execute and develop standardized processes for marketing activities.

· Create marketing materials to support business development initiatives.

· Update WordPress™ website on a regular schedule to ensure information presented is timely.

· Design advertisements for print and social media.

· Manage Company’s various social media platforms.

· Advance brand awareness through sponsorships, advertisements, and community involvement.

· Assist with internal and external communication.

· Collaborate with team to develop proposals that speak to the client’s needs, concerns, and objectives. Prepare and submit responses to Requests for Qualifications (RFQ’s) and Request for Proposals (RFP’s).

· Develop electronic and print materials for project interviews.

· Establish and distribute corporate holiday cards and client and partner holiday gifts.

The individual in this position must demonstrate the following competencies:

· Excellent organizational skills, with emphasis on priorities and goal setting.

· Superior presentation and communication skills, both written and verbal.

· Ability to communicate information to staff members and customers, in a clear and concise manner.

· Demonstrate ability to manage, motivate and influence people and businesses.

· Possess exceptional relationship management skills.

· Ability to think creatively and have strong presentation and marketing skills.

· Proficiency with Microsoft Office products.

· Proficiency with Canva and knowledge of Adobe Creative Suite products.

Additional Requirements

The individual in this position must:

· Demonstrate company core values of Positivity, Integrity, Teamwork, Continuous Improvement, and Personal Accountability.

· Demonstrate good judgment and reasoning when investigating and solving problems.

· Maintain the confidentiality of information that may be imparted by employees and clients.

· Seek guidance and direction in the performance of responsibilities and duties.

· Demonstrate ability to tactfully handle difficult situations.

· Consistently show ability to prioritize tasks and responsibilities independently.

· Perform all duties which need to be performed although not directly assigned.

Position Type and Expected Hours or Work

This position is full-time. The expected number of hours worked each week is a minimum of forty (40) hours, or more as needed to complete required functions within deadline.


Some travel (i.e. less than 25% of time) is expected for this position as travel by motor vehicle to client meetings, conventions, trade shows, and conferences is required. Any travel will take place primarily in the state of Iowa and will typically involve same day travel only. Overnight travel will be infrequent.

Required Education and Experience

Bachelor or Associate level degree from an accredited college or university and experience in the business, marketing, or construction industry.

Preferred Education and Experience

Experience should include proven accomplishments regarding administrative skills in developing strategic business plans, improving profitability, developing, and effectively utilizing organizational resources to create and sustain growth for and within the company.

Equal Opportunity Employment

Cardinal Construction, Inc. is strongly committed to providing equal opportunity for all employees and all applicants for employment. For us, this is the only acceptable way to do business. It is our objective to obtain individuals who are qualified or qualifiable for positions of employment by job-related standards of education, training, experience and performance and to avoid the establishment of artificial barriers to employment or promotion.

Therefore, we follow the law and do not discriminate against employees or applicants based on race, color, sex, religion, national origin, age, physical or mental disability, genetic testing information, creed, gender identity, sexual orientation, pregnancy and childbirth and/or related medical conditions, military service or any other traits or classifications protected by federal, state or local laws.

Salary and Benefits

Salary is commensurate with experience.

Cardinal Construction is an Equal Opportunity Employer. Applicants must be able to pass a pre-employment screening and physical. We offer an excellent benefits package, including but not limited to:

· Healthcare Plan

· Flexible Spending Plan

· 401k Plan

· Paid Time Off and Holidays

· Paid Training

· Quarterly Staff Social Events

Company Background

Cardinal Construction was founded in 1895. We are an employee-owned company, dedicated to creating a positive experience for our Clients through integrity, service and exceptional workmanship. We treat all members of our team fairly and are committed to continuous improvement at all levels.

If you are interested in applying for this position, please email your resume and cover letter to:
Angie Joerger, Human Resource Manager.

Type of Employment: Full-Time

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