Overcoming Objections and Challenges in Sales

People buy when a compelling need is met with a credible solution that offers perceived value. Sales are the life blood of any organization. To be successful in the sales arena, is it crucial you create win-win scenarios. This requires the ability to navigate the challenges of your industry and a deep understanding of the objections of your potential buyers. Join renowned speaker, trainer and CEO, John Kauffman as we peel back the curtain to take a look at what holds so many sales professionals back and how to create a value proposition that builds long term customers. ABOUT JOHN KAUFFMAN John Kauffman has for more than 20 years been at the forefront of the learning and development industry and has achieved international recognition for his work. Initially working in sales management roles and then becoming a business investor and CEO. In 2000 he became a director and investor in InterQuad Learning in the UK, which later became QA Training, and oversaw a fifteen fold increase in company revenues through organic and acquisitional growth and the ultimate sale of the company to a leading UK Private Equity organization. In 2009 he invested in United Training, a US based technology training managed services provider, and became CEO. Within 2 years of the investment the company had doubled its revenues and sold to New Horizons North East for a valuation that was almost 12 times the initial investment valuation. Following the acquisition he became President and then CEO for the combined company. John is considered to be a highly influential and motivational business leader with a proven track record in achieving significant results through people, sales progression, market penetration and sales proposition development. In addition John is also a consummate public speaker and has addressed many sales and executive audiences discussing his own personal experiences of business leadership and sales management. Today, John is the CEO of Lammore USA Inc. a joint venture with UK based Lammore Consulting Ltd. a specialist sales and leadership and management training and consultancy practice. PRAISE FOR JOHN KAUFFMANKriss Akabusi MBE, the three times Olympic medalist, World, European & commonwealth champion, and today one of the United Kingdom’s leading motivational speakers said of John."John has a very specific mantra based on 4 fundamental points; ability to achieve is based on attitude, innovation creates differentiation, execution is everything and make sure you have some fun along the way. He has great pride, passion, influence and above all an ability to roll up his sleeves and perform in the arena. His desire to support and show people what can be achieved is typical of his ability and aspiration to influence and inspire”.