AI Strategy for Business Leaders: A Practical Guide to Getting Started (Beginner)

Breakout Session 1

Speakers
  • Scott Hagberg
    As Technology Advisor at Creative Planning, I help drive technology strategy and innovation that empowers our organization to deliver exceptional client experiences. My focus is on aligning advanced solutions that include AI, automation, and digital transformation frameworks focusing on business objectives to create measurable impact. With over 33 years of executive technology leadership, I bring a proven ability to bridge the gap between business vision and technical execution. My expertise spans Generative AI, LLMs, NLP, Agentic AI, OCR, and enterprise automation, enabling organizations to unlock efficiencies and stay ahead in a rapidly evolving digital landscape. Previously, as Founder and Principal Consultant at ONS Consulting Group, I partnered with businesses to implement emerging technologies and foster a culture of continuous improvement. My academic foundation, a Master’s in Computer Information Systems (Boston University) and Bachelor’s in MIS (Upper Iowa University), supports a career dedicated to making technology strategic, accessible, and impactful. Beyond my role at Creative Planning, I am an author, speaker, and adjunct professor, sharing insights on AI adoption, leadership, and technology enablement. My passion lies in helping organizations navigate today’s digital era with clarity, confidence, and agility.
Summary
Artificial intelligence is changing the way businesses operate, but many leaders aren't sure where to begin. This session focuses on practical first steps for incorporating AI into your business without the complexity or hype. Attendees will learn how to maximize existing technology, integrate AI into everyday work, and identify opportunities to improve efficiency and reduce manual effort. Through practical examples and actionable guidance, participants will leave with three key strategies and five clear next steps to confidently begin their AI journey.

The Lore of Leads: Storytelling Strategies That Drive Conversion (Beginner)

Breakout Session 1

Speakers
  • Amy Mertz
    Amy Mertz is the messaging director and COO at IFC Studios — and she wouldn't have it any other way. She crafts taglines for magical music festivals, helps multi-national companies discover their core messaging, and writes website copy for local institutions, doing what she loves every step of the way. (By which she means, "Learning tons of stuff without having to languish away in a highly structured school day.") As if writing by day weren't enough, Amy has also published several humorous fantasy novels, novellas, and short stories — because sometimes, reality is just too low on dragons. When she's not writing, she's hanging with her husband, the director of the UNI marching band (Go Cats!), and her hilarious young son.
Summary
Every business has a story, but not every business is telling it in a way that connects with customers. In this session, you'll learn how storytelling principles can be applied to your marketing strategy to build trust, capture attention, and drive conversion. Discover how to communicate your brand story more effectively, connect with different audience segments, and deliver the right message at the right stage of the customer journey. Attendees will leave with practical strategies to turn marketing messages into meaningful customer connections.

Building a Resilient Team: Practical Mental Health Strategy for Small Businesses (Beginner)

Breakout Session 1

Speakers
  • Megan Hammes
    Megan Hammes, MS, MCHES, is the Owner and Founder of Hammes Homestead and Consulting. With more than 20 years in employee health and well-being, she delivers evidence-based Mental Health First Aid and QPR Suicide Prevention trainings nationwide. Megan focuses on integrating mental health into workplace safety, helping organizations build supportive cultures grounded in prevention and connection. Outside of her work, she recharges on her rural Iowa homestead, prioritizing family, nature, and daily time outdoors.
Summary
Workplace safety is evolving, and mental health has become one of the most important challenges facing today's workforce. In this session, small business leaders will learn practical strategies for supporting employee well-being while strengthening engagement, retention, and performance. Discover how to integrate mental health into your workplace culture, implement manageable policies and practices, and create an environment where employees feel supported and empowered. Attendees will leave with actionable steps to build a healthier, more resilient team and business.

Making the Invisible Visible: Designing Onboarding and Growth Experiences that Work (Advanced)

Breakout Session 1

Speakers
  • Sara Sladky
    Sara Sladky is a consultant and Certified Working Genius Facilitator with over 10 years of experience helping leaders and teams strengthen their relational, leadership, and empathy skills. Her career has spanned the nonprofit sector, healthcare, and corporate employee engagement, giving her a unique perspective on how organizations of all sizes and missions can build thriving cultures. Across every role, her focus has been the same: creating workplaces that are inclusive, proactive, and communicative—keeping employees engaged, informed, and aligned with the organization’s mission. Outside of work, Sara enjoys spending time with her husband and young children, traveling to National Parks, taking on house projects, gathering with family and friends, and trying new restaurants (she’s always happy to share her recommendations).
Summary
Great employee experiences don’t happen by accident—they are intentionally designed. In this session, you'll explore how transparency, clarity, and visibility can transform onboarding and employee development, helping people feel more confident, connected, and engaged from day one. Learn how to identify common friction points, communicate expectations more effectively, and create employee experiences that make progress and growth easy to understand. Attendees will leave with practical tools and ideas to build more effective onboarding and development processes that support both employee success and organizational performance.

Crack the Code of Connection: Influence Without the Friction (Beginner)

Breakout Session 2

Speakers
  • Michelle Pezley
    Michelle Pezley is the Chief Inspirational Officer and founder of The Wisdom to Thrive. For more than 30 years, she has educated and inspired audiences ranging from CEOs to preschoolers. She helps people unlock their leadership potential, build real connections with clear, purposeful communication, and rediscover their purpose. Before sharing this work with others, Michelle lived it herself. After years of checking the boxes, leading the projects, and keeping everything moving, she realized she was quietly holding back, doubting her voice, and questioning whether she was showing up as the leader she wanted to be. That experience became her wake-up call and the spark behind her mission: helping others show up fully and lead boldly. Today, Michelle partners with individuals, teams, and organizations to build confident, people-first leadership from the inside out. Through dynamic keynotes, interactive workshops, and personalized coaching, she equips professionals with the mindset shifts and practical tools to: - Lead with Confidence - Speak with Clarity - Live with Purpose A licensed coach and experienced facilitator, Michelle combines her background in communications, marketing, HR, and training with her expertise in behavioral frameworks such as DISC to help professionals understand themselves and others better, improving team dynamics, communication, and leadership. She’s recognized for her ability to create meaningful connections and empower lasting growth. Michelle’s goal is simple: to help others communicate clearly, lead authentically, and thrive at their highest potential—both professionally and personally.
Summary
Communication challenges can create friction in every aspect of business, from managing employees and serving clients to building partnerships and closing sales. In this interactive session, participants will learn how to recognize different communication styles and adapt their approach to create stronger connections and better outcomes. Through practical strategies and real-world examples, attendees will discover how to build rapport more quickly, navigate difficult conversations with confidence, and communicate in ways that inspire action. Participants will leave with a shared framework for improving communication, strengthening relationships, and increasing their influence as leaders.

Your Brand Is Not Your Logo: Building an Authentic Brand That Stands Out (Advanced)

Breakout Session 2

Speakers
  • Erin Earnest
    Erin Earnest is the chief operating officer at Amperage Marketing + Fundraising, where she leads the agency’s people, operations and core disciplines, including strategy, brand, creative, marketing and communications. She works to ensure strong strategy and creative are supported by clear systems, smart processes and effective execution. A brand builder at heart, Erin has helped build and strengthen brands across the country in a variety of industries. She partners with organizations to clarify who they are, why they matter and how they show up in the world. Erin is known for bringing clarity to complexity, building strong teams and fostering collaboration that leads to meaningful work and measurable results.
Summary
A strong brand is more than a logo, tagline, or marketing campaign. It is shaped by every interaction, decision, and experience your organization creates. In this session, attendees will explore how business strategy, operations, customer experience, and storytelling work together to build an authentic and differentiated brand. Participants will gain practical insights for aligning internal actions with external messaging, creating consistency across the customer journey, and strengthening the perception of their organization. Attendees will leave with a framework for building a brand that resonates with customers and supports long-term growth.

Breaking Through the Plateau: Why Some Small Businesses Scale and Others Stay Stuck (Beginner)

Breakout Session 2

Speakers
  • Heather Marquez
    At 16, Heather Marquez took her first leadership role as a retail cashier — and quickly discovered through trial by fire that there is far more to leading people than a title and a set of keys. That defining moment sparked a lifelong commitment to understanding leadership from the inside out, and to helping others do the same. Today, Heather is the founder of ActionCOACH Mind Links, a business and executive coaching practice based in Waterloo, Iowa, serving small business owners, executives, and team leaders across the Cedar Valley region and beyond. With over 25 years of management, operations, talent development, and leadership experience — including a career as a store manager and area training manager for a major national retailer — she brings hard-won, real-world insight to every client engagement. Heather understands the pressures business owners face daily: competing for customers in a crowded market, attracting and retaining top talent, managing limited resources, and building a team that functions as a true extension of the leader. Her approach is direct, practical, and customized — no generic frameworks, no cookie-cutter advice. Instead, she diagnoses what is holding a business back and builds a plan to move it forward. She is a certified ActionCOACH, an Executive Director with Maxwell Leadership Certified Team (one of the world's most recognized leadership development organizations), a ThinkBuzan Licensed Mind Mapping Instructor, and a DISC Specialist — a combination of credentials that gives her clients a distinct advantage. These tools allow Heather to work across the full spectrum of business growth: strategy and vision, team dynamics and communication, leadership development, and operational performance. Heather has facilitated training and development across a wide range of industries — retail, government, technology, nonprofit, and service sectors — in both domestic and international settings. She also serves as President of the Junior League of Waterloo-Cedar Falls and is deeply committed to community impact and leadership development for women and young people in the Cedar Valley. Whether she is coaching a business owner one-on-one, leading a group workshop, delivering a keynote, or facilitating a leadership retreat, Heather brings the same powerful combination: the empathy of someone who has sat in your seat, the tools of a world-class coaching system, and the accountability that produces lasting results. If you are ready to stop surviving and start thriving, Heather Marquez is the partner who will help you get there.
Summary
Many business owners work harder than ever but still struggle to achieve consistent growth. In this session, attendees will explore why some businesses successfully scale while others remain stuck and discover the key drivers that influence revenue, profitability, and long-term success. Through practical insights and proven strategies, participants will learn how small improvements in the right areas can create significant results, identify where their business stands today, and uncover opportunities for growth. Attendees will leave with a clearer roadmap for increasing profitability, gaining control of their time, and building a business designed to scale.

Tax Planning Beyond Tax Filing: Strategies for Long-Term Business Growth (Beginner/Advanced)

Breakout Session 2

Speakers
  • Tony Patterson
    I’ve been working as a Financial Advisor for 13 years. In that time, I have found working with business owners to be most rewarding. I work with business owners to help reduce taxes and risk for their business and personal financial situation. Ultimately this work leads to the preparation and implementation for selling their business. I saw my father-in-law prospered building and maintaining a successful manufacturing business. After hanging around him and time passed, I realized that growing and maintaining a profitable business is a lot different than preparing a business to be sold and retire. It pained me to see him struggle over the decision to close the doors and be done or work through finding a buyer and transferring what he built. It was during this time I knew I needed to align myself with organizations and peers that can help me assist business owners protect their largest assets and prepare for one of the largest financial decisions of their lifetime. I am a Certified Financial Planner and Certified Exit Planner – I am trained and experienced in the unique crossroads of business planning and personal planning. In 2024 I founded my Envision Wealth with three other advisors after working for Financial Architects locally for 11 years. Forming Envision Wealth brings increased offerings to business owner clients to help reduce taxes and additional strategies to help protect their business, personal finances, and estate.
Summary
For many business owners, taxes become one of the largest expenses they will face over the lifetime of their business. While filing taxes is essential, proactive tax planning can create opportunities to preserve wealth, improve cash flow, and support long-term growth. In this session, attendees will explore practical tax planning strategies related to business structure, retirement planning, distributions, investments, and deductible expenses. Participants will gain a better understanding of how strategic tax decisions can impact overall financial success and leave with tools and resources to help them identify opportunities within their own business.

Productivity with Intention: Aligning Priorities, Energy, and Team Performance (Beginner)

Breakout Session 3

Speakers
  • Emily Zimmon
    Emily is a professional public speaker and trainer who discovered her passion for connecting with audiences while teaching in classrooms along the Pacific Coast of Mexico. Today, she brings that same energy and thoughtfulness to events, workshops, and team experiences across the country. Known for her interactive and thought-provoking style, Emily Zimmon helps groups strengthen connection, improve engagement, and create healthier, more inclusive environments. Her sessions blend insight, compassion, and practical tools to address real-world challenges—leaving audiences inspired, reflective, and ready to take action.
Summary
Productivity isn't just about getting more done—it's about making intentional choices in your work and leadership that create meaningful results for yourself and your team. In this session, attendees will explore how mindset influences communication, decision-making, collaboration, and overall team performance. Using practical leadership frameworks and real-world applications, participants will learn how to recognize and intentionally shift their mindset, align tasks with strengths and energy levels, and create greater clarity and collaboration within their teams. Attendees will leave with actionable strategies to lead with intention, improve productivity, and strengthen team effectiveness.

Homework for Aliens: How (Not) to Build Go-To-Market Strategies for Your Fellow Earthlings (Beginner/Advanced)

Breakout Session 3

Speakers
  • Lauren Riensche
    Lauren Riensche is an award-winning marketer who helps businesses of every size and stage turn positioning into profit. She leads go-to-market strategy development, translating complex products and propositions into clear value that drives measurable growth. As an entrepreneur, nonprofit board member, business advisor, and career marketer, she has built and scaled ventures across industries and continents. In 2025, she was named a Cedar Valley 20 Under 40 honoree for her Cedar Falls–based tourism business and community philanthropy work. Lauren studied Sociology and Economics at the University of Chicago, Western Civilizations at Universität Wien, and Entrepreneurship and Leadership at the University of Chicago Booth School of Business before building her career on both coasts, between both coasts, and abroad. Today, she brings analytical rigor and hands-on execution to the stage—delivering practical, immediately applicable frameworks that help business owners sharpen their message, attract the right customers, and convert marketing investment into revenue. When not focused on career and community, Lauren enjoys traveling with her husband and high school sweetheart, Luke, and hiking local trails with a good audiobook and her dog, Polly.
Summary
Many businesses unintentionally make customers work too hard by asking them to navigate confusing messages, unclear value propositions, and complicated buying experiences. In this session, attendees will learn how to reduce friction throughout the customer journey and create marketing that is clear, relevant, and easy to act on. Drawing on buyer psychology, behavioral economics, and real-world business experience, participants will discover practical ways to strengthen message-market fit, improve customer understanding, and increase conversion. Attendees will leave with a framework for identifying hidden friction points and creating marketing that feels less like persuasion and more like partnership.

Beyond Balance: Managing Work and Life as a Small Business Owner (Beginner)

Breakout Session 3

Speakers
  • Whitney Mrozinski
    Following an internship in college, I spent 17 years in corporate retail including store leadership, HR leadership, and operations leadership within distribution. While it was an amazing time moving from role to role within corporate retail, it was important to slow down for my family to have more flexibility to be an active mom and citizen and that's when the small business world seemed like the next best thing. I've been the owner and manager of PeekaBoo on Main Street in Cedar Falls now for over 3 years and it's the best thing ever!
Summary
Owning a business shouldn't mean sacrificing the life you want to live. In this session, attendees will explore how intentional leadership, thoughtful boundaries, and a strong team culture can create greater balance between business success and personal fulfillment. Participants will learn practical strategies for building trust, empowering employees, creating opportunities for growth, and developing a business that doesn't depend on them every moment of every day. Attendees will leave with ideas for working smarter, leading more effectively, and building a sustainable path to long-term success.

The Path to Prosperity: Financial Strategies for Sustainable Growth (Advanced)

Breakout Session 3

Speakers
  • Mike Finley
    Mike was born and raised in a small farming community in the great state of Iowa. When Mike reached age 19, he signed up to be a Military Policeman in the United States Army. Mike spent 26 years in the service, serving throughout the world in many different capacities. During this time, Mike picked up a financial education. Mike retired at age 45 in 2009 to teach others about the world of money and how to reach that wonderful place like financial freedom. This had been his primary focus since his “awakening” at the age of 25. Mike currently teaches in-person and Zoom financial literacy classes all over the globe. Mike created “The Crazy Man in the Pink Wig” in 2011 to help others understand the value of thinking and behaving differently with their money, leaving the rat race behind. This lead to Mike writing five books: Financial Happine$$, What Color is the Sky, Graduation!, Now What? and The Path to Prosperity. In 2023, Mike started the non-profit, The Giving Solution, to help anyone and everyone with their finances at $0 cost. The goal of this non-profit is to empower the individual to take control of their finances and their life. Learn more about Mike at thecrazymaninthepinkwig.com and thegivingsolution.org.
Summary
Financial freedom doesn't happen by chance—it is built through intentional decisions, disciplined habits, and a commitment to long-term growth. In this session, attendees will explore key financial strategies related to saving, investing, tax planning, retirement, and wealth building. Participants will gain insights into the mindset and behaviors that support lasting financial success while learning practical ways to create a stronger financial future. Attendees will leave with a clearer understanding of the path to financial freedom and the steps they can take to build wealth with purpose and confidence.

When Culture Flows, Performance Grows: Building High-Impact Teams (Advanced)

Breakout Session 4

Speakers
  • Jake Schaefer
    Jake Schaefer, LMHC. is a Licensed Mental Health Counselor and Leadership Coach. He is the co-founder and clinical director of Cedar Valley Counseling Services, and the founder and CEO of Renewed Minds Consulting. His professional background includes work in emergency mental health services, pediatric oncology support at the Children’s Hospital of Iowa, work with adjudicated at-risk youth at Woodward Academy, and community mental health services at Poweshiek County Mental Health Center. He has also served as an adjunct professor in the mental health program at the University of Northern Iowa. His leadership development work has included several small businesses, three school districts, and one health care system.
Summary
Strong organizational cultures don't happen by accident—they are built through clear alignment between mission, expectations, and daily actions. In this interactive session, attendees will explore the Leadership Response System, a practical approach for connecting organizational goals to individual and team performance. Through discussion and hands-on application, participants will identify opportunities to strengthen alignment, improve accountability, and create greater consistency across their organizations. Attendees will leave with actionable insights and practical standards they can implement immediately to build stronger teams and drive better results.

Lights, Camera, Action: Making the Most of the Video Tools You Already Have (Beginner)

Breakout Session 4

Speakers
  • Josh Kreis-Voigt
    Josh is the Owner Operator of Winding Media, a video production company that prioritizes long term relationships.
Summary
Video content has become one of the most effective marketing tools available, but creating quality content can feel overwhelming without the right knowledge. In this session, attendees will learn how to use the video tools they already have—starting with their smartphone—to create engaging content that gets results. Participants will discover practical tips for camera settings, lighting, composition, and simple editing techniques that can elevate both video and photography. Attendees will leave with the confidence and foundational skills needed to create professional-looking content for social media, websites, and beyond.

From Founder to Leader: Five Practices for Growing Yourself and Your Business (Beginner/Advanced)

Breakout Session 4

Speakers
  • Angie Chaplin
    Angie Chaplin is a social entrepreneur, leadership strategist, and nationally recognized speaker with more than 30 years of experience in organizational development and strategic communications. She is the founder of Brave Leadership, a 501(c)(3) nonprofit dedicated to strengthening leadership capacity within health and human services, and the founder of two mission-driven LLCs: The Way Onward, a leadership-based recovery pathway, and Mindful Leadership, a consulting and training firm serving organizations and entrepreneurs. As a multi-entity founder, Angie understands firsthand the realities of building, funding, and growing purpose-driven ventures. Blending research-based leadership practices with lived experience, she equips leaders to grow themselves while growing their organizations and communities.
Summary
The growth of a business is often limited by the growth of its leader. In this session, attendees will explore The Five Practices of Exemplary Leadership® and learn how intentional leadership behaviors can strengthen culture, build trust, and support long-term business success. Through practical reflection and real-world application, participants will discover how to lead with greater clarity, inspire commitment around a shared vision, empower others to contribute, and create momentum for growth. Attendees will leave with actionable strategies they can immediately apply to develop themselves as leaders while strengthening their business.
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